01
Flagship brand
Gentle care.
Gentle care.
Rigorous standards.
99.9% water baby wipes with aloe vera, developed for sensitive skin and tested against recognised flushability standards.
Explore Nippon Soft →
Australian innovation · Global ambition
Better wipes.
Made for the world.
Moon Pie Enterprises creates plant-based, plastic-free wipes for families and everyday life—developed around performance, responsible materials and international supply.
One company · Three focused brands
A portfolio built
around better care.
From our flagship Nippon Soft range to Sumo Soft and the upcoming Aussie Soft line, each brand brings a distinct expression of our commitment to gentle, high-performing wipes.
02
Everyday performance
Strong on performance.
Strong on performance.
Soft where it matters.
Water-first baby wipes designed for reliable everyday use, with skin-friendly and flushability credentials.
Explore Sumo Soft →
03
Coming soonAustralian spirit.
AUSSIE SOFT
Australian spirit.
A lighter footprint.
Our next brand is being shaped for contemporary families who expect softness, practicality and more responsible materials.
Preview Aussie Soft →AUCOMING
SOON
SOON
See the products in action
Made to handle
real life.
The original Moon Pie product films, now part of the new global brand experience.
Designed with responsibility
Performance today.
Less impact tomorrow.
Retail · Distribution · Product development